Social Media Certification - No!

I’m trying to process this article proposing the question, “Is it possible to really be an expert in Social Media Marketing?” and should a certification exist for such an expert.

I have three simple answers:

  1. Your marketing personnel should already use social media to reach customers.
  2. Your customer support personnel should already use social media to help your customers.
  3. Your product managers should already use social media to engage your customers.

An “expert” in social media should be measured by how you apply social media to better your product, your people, and all your other customers.  Certifications can be built into marketing degrees if necessary, but the best approach is to simply gauge a person’s past experiences and performance.  And it’s a good thing that social media experts can show off their work online.

So stop calling yourself a Social Media expert.  It’s Marketing with a sprinkle of social media on top.  You still need to know how to sell it, how to pull customers in, and how to improve everything along the way!

MacPorts after upgrading to Snow Leopard

Following the advice from MacPorts, I’ll just do a clean and uninstall.

sudo port clean installed
sudo port -f uninstall installed

Good thing I did this before starting my upgrade from 10.5 to 10.6 although you could still run the command if you reinstall MacPorts after the upgrade but don’t uninstall any of your ports.

sudo port list installed > ~/Documents/port_list.txt

I’ve read previously that the best way to build on Snow Leopard may also be with the universal variant as manually rebuilding attempts were resulting in more successes going that route.  The problem is that all dependencies for universal built ports need to also be universal.  Normally you would add this default to your /opt/local/etc/macports.conf.  But from the MacPorts manual, “Universal keywords are used to make a port compile on the Mac OS X platform to run on both PPC and Intel processors.”  So I’ll just skip it for now.

Hello Internet

I’ve just created my online profile on Google.

Most of my thoughts make their way to Twitter and the rest I’ll try to restructure here.  Given my busy schedule, hopefully it happens more than once every quarter.